Vida tackles the global coffee giants on home turf – With a difference…


SA’s original coffee success story, vida e caffè, with more than 200 stores nationwide, has now announced a new and extended range of coffee capsules to bring their amazing flavours into the comfort of your home – and all capsules are also fully recyclable!

Superbly designed, vida’s premium Constellation of Coffees capsule range promises a galaxy of flavours. The retro afrocentric-styled coffee pods are hitting the market across major retailers in seven different blends, making one of the high street’s most recognised brands accessible to coffee lovers and aficionados at home. There’s Capella, Electra, Devra, Auriga, Vega, Estrella as well as an Estrella decaffeinated blend. With different roast profiles and beans sourced primarily from Central and South America and Africa, there’s a blend for all taste profiles.

vida has also established a partnership with Russell Hobbs which sees the launch of the Galaxia Coffee Capsule Machine – a robust machine with a two-year warranty that makes an Expresso or Lungo. Completing the ‘at home experience’ is the powerful Completo Milk Frother.

“With over 200 stores in South Africa on high streets and Shell forecourts and in malls, plus our growing number of stores in corporate office buildings, the one place we couldn’t offer our customers the vida experience was in their own home. That’s now changed because in our drive to be premium as well as accessible everywhere, we wanted to make it easy for customers to have a great cup of coffee at home too,” says Darren Levy, vida e caffè CEO.

Their new capsule range has also been designed with ‘vida e mundo’ in mind – vida’s social responsibility programme. With environmental awareness constantly on the increase, the capsule range is completely recyclable and through a partnership with Trufflex, a leading recycling business, the coffee capsules will be used in the production of plastic timber.  Capsules can be returned to any vida store for recycling.

Available from December 2017 at vida stores nationwide, as well as @home, Takealot, Yuppiechef and DionWired, the recyclable Constellation of Coffee capsules are available per blend in a sleeve of 10 pods for R79 or in a gorgeous gift box featuring all seven blends for R549; the Galaxia Coffee Machine is R1699; and the powerful Completo Milk Frother is R799.

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