Eating their own Dog Food

16 July 2019 | San Diego, CA : Elink Pro likes to eat their own dog food! As developers of our various products (check them out on the Chrome Store) they make use of them in their day to day business to help grow their leads through social selling and network building.

What was the challenge?
They needed to reach a potential target market inside the LinkedIn eco system and show them the value of the product with a view to driving leads, downloads and potential sales. Options such as Google Ads Words and Facebook Ads were expensive and didn’t provide a solid ROI when it came to marketing and lead gen.

The solution
Their team makes use of Elink Pro and LinkedIn daily to search for potential customers. Specific target segments are identified using Sales Navigator, and are explored over time using Elink to automate the human processes to step through different engagement points including non invasive profile views that result in a 10%+ view back of profiles along with automated replies to connection requests received and messaging -— all of which drives traffic to their website.

​The Result
​Conversions from website visits to trial users has increased from below 8% to an average of 16% YTD. The conversion to paying clients has double in 2019 as they are able to use Elink Pro to help across more engagement points. The ROI on the acquisition cost is currently at 204% and they believe that will increase significantly as they head in H2 2019.

Where to get eLink Pro? visit www.elink-pro.com or email info(at)elink-pro.com

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