The Evolution of Epic

And, it’s here.

Well, almost. A few months ago we were all biting an extra layer of skin off our fingernails but now we can let them grow: the Pro will go on. With a new presenting sponsor – three cheers for Billabong – the Pro is officially on from June 29 until July 5 at Willard’s Beach.

Media and stakeholders were impressed at the launch of the 2015 edition, or 20.15 as it’s being called. It was amazing hearing the legacy behind the event, officially the world’s longest continuous surfing event running since 1969. It’s been in Ballito since 2009 and thanks to a hardworking team, the awesomeness continues. The biggest news was the reintroduction of a Women’s Event, Unfinished Business since the last one was abandoned at Tinley Manor in 2009. Other new events include the Expression Session and surfing development clinics. The favourites: beach festival and Coastal Living Bru are still very much on. 5FM also takes over the music concerts this year, so we can rock!

This year, there is a massive social media and digital strategy attached to the Ballito Pro – if you tweet, FB or Insta, make sure you use the correct hashtags: #theballitopro and #evolutionofepic

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