While the publishing market seems to be taken some strain as leading publishers and both newspaper and magazine titles fold or have to pull back on print frequency The Ballito magazine, one of the leading publications in the FabMags stable, continues to grow and secure its position as Ballito’s leading community magazine.
The magazine published its 20th edition over the holidays and went home with both locals and many holiday makers who enjoyed the quality print and positive content published by FabMags. FabMags has bucked the trend of ailing publishing companies in the market by bringing a fresh approach to community publishing and understanding what a new age publishing company needs to look like in terms of lean operations, adoption of technology and embracing Y Generation and Millennials in the work place. The recipe for a good community magazine has seen the business grow its portfolio and publish The Umhlanga magazine in the past year, a fresh magazine for people of Umhlanga and Durban North.
“Without giving to much of our recipe away it seems like the fact that we live and play in the areas we publish magazines for contributed to our success. That’s not to say that’s the only thing that is driving our success – we also have an exceptional team who are innovative and driven – but giving people something they want to read about is key. We also believe that our readers appreciate that we give them a free magazine with not much more advertising that magazines you buy off the shelf.” says Justin Scott, CEO of FabMags.
What does 2013 hold for FabMags and its magazines? The team promise more great stories, great photos and more about people who make each of the areas the best places to live…plus…there are always a few exciting skunk works projects happening that promise keep readers interested and paging through the magazines. This independent, KZN based publishing company remains one to watch as it bucks trends and proves KZN rates right up there with others nationally.