Azure stops Ballito shoppers in their tracks

Azure Collection stopped shoppers in their tracks at the Lifestyle Shopping Centre in Ballito this New Year, as staff doubled up as live mannequins entertaining passers-by and giving customers a real live view of their latest ranges.

The promotion was a big hit with customers literally buying the clothing off the models bodies. And it’s the first of a number of fun and unusual promotions planned by the store this year following the store’s concept of the “art of dressing beautifully”.

Owners Sue Kuhn and Kerry Osborne are excited about the New Year in terms of a number of new South African designer ranges coming into the store, not yet seen in Ballito.

2013 promises to be an exciting year for fashion. The accent is on embellishment, shine, glamour and glitz in both clothing and footwear. Think gilded blouses, brocade trousers, glitter heels, metallics, embroidery, jacquard and prints (including animal which is still holding its hand up).

Play with texture, quilting, beading, pleats, and tassels and don’t be scared to go a little grunge. Colour-wise white is still right and pastels and neon are on right on trend.

So the playing field is wide and there is plenty of scope to have loads of fun fashion-wise in 2013.

For a fashion consultation and personal shopping experience readers are invited to contact Azure on (032) 586-1052, or visit

Leave a Reply

Your email address will not be published. Required fields are marked *